Our Judges

Welcome to the biggest green awards in the UK. We’re now in our eighth year. Our fantastic judges come from all backgrounds and interests, but they all hold dear to their hearts, the desire to preserve the fragile environment we all live in.

Jayn Sterland


Jayn Sterland is Managing Director of Weleda (UK / Ireland) and acts as global spokesperson for the company. Joining Weleda was, she says, a culmination of everything I had learnt up until that point – “Having grown up on a farm, learnt how to make medicines from my herbalist gran, whilst watching mum care for her patients and the family as a community doctor – I found all this at Weleda and I feel as though I have come home”.

An energetic environmental activist and a campaigner for responsible business, Jayn consistently appears in the UK Top Five Top 25 ‘Who’s Who in Natural Beauty, and is the newly appointed Chair of the British Beauty Council’s Sustainable Beauty Coalition.

Stephanie Jordan


Born in London to a British mother and Colombian father and raised in the Burgundy wine region of France, Stephanie had a unique cultural upbringing that sparked her passion for the drinks & hospitality industry. It also gave her the added bonus of having not one, but three native languages: English, Spanish and French.

After graduating from business school, the Franco-Anglo-Colombian embarked on an 8-year stint at
Diageo, the global drinks giant. She started out on their graduate scheme in Madrid, where she held
various roles across customer marketing and account management before joining the education & advocacy team – the role that really ignited her passion for fine drinking.

Her years in the advocacy team saw Stephanie train hundreds of bartenders around the world, launch
a bartender academy at the Chamber of Commerce of Madrid and roll out the Diageo World Class
Competition to multiple countries.

From Madrid, she moved to Reunion Island to unlock Diageo’s potential in the luxury drinks market
throughout the Indian Ocean focusing on building capabilities with the 5-star hotels in the Seychelles
& Mauritius. From tropical islands her career then took her to the bustling streets of London in a new
role as the global brand ambassador for Tanqueray Gin, helping the iconic brand reach record sales.
Stephanie worked directly with the global marketing team in creating drink serve strategies, brand
home experiences as well as a content series inspired by Charles Tanqueray’s original travel log.

Embracing her Colombian heritage, she then made the brave move from drinks giant to start-up, when
she took the helm as Global Sales & Advocacy Manager for emerging Colombian rum brand, La
Hechicera. There she immersed herself in the world of a growing premium drinks brand focusing on
strategic marketing channels, managing the supply chain and leading their global distribution
strategy setting the brand up for success on the growing global premium rum stage.

With a wealth of experience in the global drinks industry, teamed with her creativity and a fire in her
belly, Stephanie set up Drinking Out Loud to support premium drinks brands reach their full potential.
Her clients range from large groups such as WG&S and Danone, via boutique fine wine e-commerce
platform Elicitée and leading luxury English sparkling wine Nyetimber.

Stephanie is also an accomplished keynote speaker leading seminar across global drink trade conferences on future drinking trend and various spirits category deep dives. More recently she co-founded awarded winning Avallen Spirits, a new fresh Calvados brand with a mission to save bee’s and establish itself as the most sustainable spirit on the market. Stephanie was awarded the title ‘Women of the Year 2020’ by The Drinks Business.

Besma Whayeb

Besma Whayeb

Besma Whayeb is the founder of Ethical Influencers. Ethical Influencers is a digital community doing good. From sustainable storytellers to honest podcasters, ethical fashion instagrammers to zero waste vloggers; the Ethical Influencers community is a growing network of over 1000 influencers collectively working towards a better world. Ethical Influencers was founded in 2018 by Besma Whayeb, an ethical influencer and author of sustainable fashion and lifestyle blog, CuriouslyConscious.com.

Dianne Dain

Dianne Dain-Judge-Pea-Awards

Dianne is the Chief Innovation Officer for the World Humanitarian Forum. She is also on the WHO Innovation team, consulting on innovation throughout the Covid crisis. Prior to these roles, she was with the United Nations Secretariat where she was the Lead for the UN Reboot Accelerator for youth crowdsourcing and on the core team that created the global network of UN Technology Innovation Labs (UNTIL).

Passionate about innovating women’s influence and economic empowerment in the world, she is the co-founder of COPXX and an Honorary Professor at the Wise Center for Economic Justice at Glasgow Caledonia University. Additionally, she is the President of The Singer Foundation which focuses on supporting environmentally sustainable needs of women and youth globally.

She is the mother of 4 children and grandmother of 4 and was honored to be named the National Mother of America in 2010.

Anna Turns

Anna-Turns-Judge-Pea-Awards- Black And White

Anna Turns is a journalist specialising in sustainability issues and Oxford University biology graduate with twenty years’ experience working in the media. She writes regularly for the Guardian, Positive News, Evening Standard, Daily Telegraph, Wicked Leeks and others. Anna is passionate about combating greenwashing and sits on the Integrity Council for Provenance, which aims to create standards that better enable transparency. In January 2022, her first book, Go Toxic Free: Easy and Sustainable Ways to Reduce Chemical Pollution will be published by Michael O’Mara.

Michelle Senecal de Fonseca


Michelle Senecal de Fonseca has developed an expansive career in international telecom-munications and technology and currently serves as an Area Vice President for Citrix Sys-tems. Within Citrix, Michelle has established the company’s first Sustainability initiatives focusing on demonstrating and measuring how the company’s services help customers and partners reduce their commercial carbon emissions and achieving reduction goals within Europe.

Prior to joining Citrix, she was the Director of Cloud & Hosting Services, a global line of business for Vodafone. With operational experience in more than 50 countries on all conti-nents, she has worked with Cable & Wireless Worldwide, Fidelity Data Networks, Nextir-aOne, Worldport, Global One, Sprint International and US West International. From 2007-2011, Ms Senecal de Fonseca worked at the European Bank for Reconstruction and Devel-opment (EBRD) where she managed the Telecom, Media and Technology banking team and its associated €3 billion investment portfolio within the international financial institu-tion.

Michelle also serves as a non-executive Director of the FDM Group - a FTSE 250 listed IT service provider, on the Investment Board of MOVe Capital - a European fund investing in B2B technology service businesses, on the TEDI-London Industry Strategic Advisory Group – a higher education institution in London, co-founded by Arizona State University, King’s College London, and UNSW Sydney, wholly focused on engineering and as a co-founder and Director of the Women in Telecom and Technology. She holds dual degrees in Business and Political Science from the University of Kansas and a Masters in Global Business Management from Thunderbird School of Global Management in Phoenix, Arizona where she also serves on the school’s Executive Leadership Council. She has been recognised by Global Telecom Business Magazine as one of the telecom industry’s most influential leaders (Power 100) and IT executives (Global 50), Computer Weekly’s Most Influential Women in IT annually since 2017 as well as one of the Women to Watch by Cranfield University School of Management as part of their annual FTSE Board Report. She has dual American/British citizenship and lives in London with her husband and three children.

Jordan Brompton

Jordon Brompton

Jordan bubbles with enthusiasm for anything to do with renewable energy or electric vehicles and is extremely passionate about doing her bit to create a more sustainable future.

With several years experience within the industry and her whole career being in Sales and Marketing, Jordan is the driving force behind the myenergi brand and key player in bridging the gap between Renewable Energies and EV’s.

Cat Fletcher


Cat Fletcher is a waste activist and all-round resource goddess. An Australian mother of three, she is also a founding member, director and head of media for Freegle, a UK online reuse network with 2.6 million members.

Katie Hill


Katie Hill, director editor in chief and of MyGreenPod.com and MyGreenPod magazine (with The Guardian) and co-editor of GreenSpirit magazine, spent years investigating consumer detriment at Which? as a senior writer, investigative journalist and deputy editor, and has written and edited BBC and commercial content for radio and online media.

Jo Wood


Jo is a pioneer and committed supporter of all things organic and natural. She is the founder of Jo Wood Organics, a successful and award-winning organic fragrance and beauty range, and lives in Kingston, London. Jo says her philosophy 'is about respecting our bodies and our Earth. If we work with Nature, rather than abusing it, we will all reap the benefits'